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Our world is being tested. Our kindness and our patience, tested. Our resolve and our self-discipline, tested. Our hospitals, medical workers and emergency personnel, are all being tested. It’s a period of uncertainty that calls for us to come together, strong, to support our people and protect our economy.

To show our commitment towards playing an active role in the fight against the Coronavirus pandemic, the Motsepe family and companies associated with them, including Sanlam, pledged R1 billion to help South Africa combat the spread and secure a sustainable tomorrow.

Sanlam then launched a campaign to share messages of hope and encouragement to all South Africans, at times when they need it most.

Reinforcing the “Stay home and stay safe” message

As lockdown commenced and South Africans started learning how to navigate this strange new world, we launched a TV ad reminding each member of society that to get back to all our favourite things we’re missing, there’s just one little thing we need to do: Stay home and stay safe.

“To get back to all our favourite things we’re missing, there’s just one little thing we need to do: Stay home and stay safe.”

A nation, tested

Into the third week of lockdown, the uncertainty and economic impact became all too real for many South Africans. We recognised the need for greater levels of testing to make us smarter and better equipped to battle the virus and get our country and economy back on track. To show solidarity and encourage people to get tested if they show symptoms, we launched a second film online.

To remain resilient in the face of this challenge, let’s show our solidarity by staying safe and taking extra care. Together, our efforts will make a meaningful contribution towards securing a sustainable future for our country. We are doing our bit, South Africa, please continue to do yours.



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