The Family Fortune | Sanlam
Skip Ribbon Commands
Skip to main content
Skip Navigation LinksBrand Showreel

The parents built it, will the children spend it all?

We put two family fortunes to the test to find out.

It used to take two generations to spend a family fortune. Now it only takes one. We confronted this alarming trend head on through The Family Fortune – a thought-provoking campaign that exposes the children of two wealthy families to their parents’ fortune to get them thinking about the value of money and show them first-hand that it’s one thing to be wealthy, but quite another to stay wealthy.

Videos
As children who’ve grown up in a luxurious lifestyle, thinking about the effort required to preserve that wealth is a concept far from their minds.
Watch what happens when we put two families in the same room as their parents’ fortune – will they spend it all?

Nomfundo and her sons

Stanley and his daughters

The Family Fortune Vault

We know how to help families build a future plan for their wealth that extends over many generations, not just the present one. We built a vault to give you an interactive tour of your own family fortune – and just how easy it is to lose it.

Family Fortune Vault

We know how to help families build a future plan for their wealth that extends over many generations, not just the present one. We built a vault to give you an interactive tour of your own family fortune – and just how easy it is to lose it.

Step inside

If you're looking to invest R1 million or more, contact Sanlam Private Wealth on 021 950 2770 for a customised private client solution that will grow and preserve your wealth – now and for generations to come.

 

Sanlam Life Insurance is a licensed financial service provider.
Copyright © Sanlam