Money Meetups
Skip Ribbon Commands
Skip to main content
Skip Navigation LinksBrand Showreel

Solving Money Problems, One Meet up at a Time

How we showed another side to financial planning.

Meeting with a financial planner can seem intimidating. In fact, some people avoid it altogether. To change this perception, we created Money MeetUps – a campaign that shows South Africans how financial planning is about building relationships, and not a formal, uncomfortable experience. Working with popular financial influencer Nicolette Mashile, we produced an online series that took financial planners out of the office to meet with a few brave clients in a relaxed environment.

Learn more

The Money MeetUps Website

We also gave people the opportunity to book their own Money MeetUp by finding a financial planner that they could relate to and build a relationship with. Through a simple process on our website, South Africans could now find their financial match based on shared interests, age and location.

Find out More


Hosted by Nicolette Mashile, Money MeetUps featured real people with real financial stories meeting with a financial planner for the first time. Each of the six short episodes saw a client and planner talk openly and honestly about the struggles (and solutions) to what most South Africans deal with every day. Take a look.

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

  • 1 of


Sanlam Life Insurance is a licensed financial service provider.
Copyright © Sanlam