Bold or Cautious | Sanlam
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Managing risk for growth happens one decision at a time.

It's about weighing up the pros and cons, considering every possible outcome and then deciding whether to be bold or be cautious.

Our campaign looks at difficult everyday choices people are confronted with – to be bold or to be cautious. As Wealthsmiths™, we make the same decisions. And in Moe’s case, the decision to be bold or cautious could save his life.

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We created a video to show how people in everyday scenarios are faced with the same decisions as we are at Sanlam Investments – to be bold or to be cautious. Watch what happens when Moe is confronted with an ex-girlfriend, a deadly fish and a Japanese billionaire. Will he be bold or be cautious?

Moe thinks he might die tonight

Accept the fugu

Decline the fugu

Take action and start investing in your future now with our online, goal-based investment tool. Start investing.


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