For the past 3 years, Sanlam has sparked millions of conversations about the benefits of spending less and saving more. During National Savings Month 2017, we wanted to go even further to enable South Africans to save by making the act of saving accessible, easy and top of mind.
We joined forces with Laduma, South Africa’s hottest fashion designer, to create the Mna Nam – a fashion accessory that flipped the perception of saving from boring and unappealing, into something desirable. With a built in QR code, this wearable allowed people to scan and save to a WeChat wallet as easily as they’d usually swipe and spend.
Click below to learn more about the features of this stylish solution that transformed the fashion realm – usually associated with spending – into a space for responsible saving.
Go behind the scenes to discover the inspiration behind the Mna Nam’s iconic design and forward-thinking functionality.