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The parents built it, will the children spend it all?

We put two family fortunes to the test to find out.

It used to take two generations to spend a family fortune. Now it only takes one. We confronted this alarming trend head on through The Family Fortune – a thought-provoking campaign that exposes the children of two wealthy families to their parents’ fortune to get them thinking about the value of money and show them first-hand that it’s one thing to be wealthy, but quite another to stay wealthy.

Learn more

Videos
As children who’ve grown up in a luxurious lifestyle, thinking about the effort required to preserve that wealth is a concept far from their minds.
Watch what happens when we put two families in the same room as their parents’ fortune – will they spend it all?

Nomfundo and her sons

Stanley and his daughters

The Family Fortune Vault

We know how to help families build a future plan for their wealth that extends over many generations, not just the present one. We built a vault to give you an interactive tour of your own family fortune – and just how easy it is to lose it.

Family Fortune Vault

We know how to help families build a future plan for their wealth that extends over many generations, not just the present one. We built a vault to give you an interactive tour of your own family fortune – and just how easy it is to lose it.

Step inside

If you're looking to invest R1 million or more, contact Sanlam Private Wealth on 021 950 2770 for a customised private client solution that will grow and preserve your wealth – now and for generations to come.

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