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Wealthsmiths™

We believe that a single rand is as important as every large multiple of it. That’s why we diligently focus on our trade of turning our clients money into meaning. So that everyone can live their best life possible, whether they’re blue collar, white collar or hate collars. In our experience, there are no short-cuts that don’t cut you short and when there is work to be done, it’s worth doing very, very well.

And while we want to do well, we also want to do good. Because how much money we make will never be the sole measure of our success. These are the beliefs we’ll always adhere and aspire to. These are the values that make us Wealthsmiths™.


Our Campaigns

Here, you can view some of our most recent and popular advertising campaigns that demonstrate what makes us Wealthsmiths™. They show how, using different aspects of what it means to be a Wealthsmith™, we are able to nurture our clients’ hard-earned rands.

Conspicuous Saving

As part of a Sanlam National Savings Month 2016 experiment, we challenged celebrities Pearl Thusi and Cassper Nyovest to twist their VIP lifestyles. They traded evident spending for noticeable saving to encourage South Africans to live within their means, proving you can bring it without breaking the bank!

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Recent Campaigns

Wealthsmith Campaign

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Conspicuous Saving

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Tax-free Investments

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One Rand Family

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Hotstix

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Life’s moments

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One Rand Man

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The Sanlam Blog

Visit our blog to read about about how simply looking at your finances differently can have great implications on the way you live your life. Our regular updates will help you stay inspired to want to grow your money and be financially prepared, no matter what tomorrow has in store.

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