Wealthsmith™| Brand Campaigns | Sanlam
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We believe that a single rand is as important as every large multiple of it. That’s why we diligently focus on our trade of turning our clients money into meaning. So that everyone can live their best life possible, whether they’re blue collar, white collar or hate collars. In our experience, there are no short-cuts that don’t cut you short and when there is work to be done, it’s worth doing very, very well.

And while we want to do well, we also want to do good. Because how much money we make will never be the sole measure of our success. These are the beliefs we’ll always adhere and aspire to. These are the values that make us Wealthsmiths™.

Our Campaigns

Here, you can view some of our most recent and popular advertising campaigns that demonstrate what makes us Wealthsmiths™. They show how, using different aspects of what it means to be a Wealthsmith™, we are able to nurture our clients’ hard-earned rands.

Family Budget Week

Following on from this year’s National Budget Speech, we’ve challenged all South Africans to take a detailed look at their household budgets. Together with celebrity comedian Tumi Morake, we can figure out how much we have, how we spend it and how to make the most of it.

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Recent Campaigns

Mna Nam

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Bold or cautious?

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Family Fortune

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Effort is the new currency

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Wealthsmith Campaign

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Conspicuous Saving

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Tax-free Investments

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One Rand Family

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Life’s moments

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One Rand Man

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The Sanlam Blog

Visit our blog to read about how simply looking at your finances differently can have great implications on the way you live your life. Our regular updates will help you stay inspired to want to grow your money and be financially prepared, no matter what tomorrow has in store.

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