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Sanlam Centennial

Sanlam is celebrating 100 years of growth and prosperity. Download the Centennial CI Guide to ensure that all design and digital elements are in line with the latest 2018 guidelines, and let's do the brand proud.

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The Sanlam trademark informs the design and measurement for iconography. The central trademark circle should be placed at each pole of the outer circle to determine placement of the icon, as per the examples.

Icons need to be used consistently across all Sanlam's websites. In the event that the library does not contain relevant icons, these can either be developed and submitted for approval or development can be requested, after which icons will be added to the icon library.

Acceptable Applications

In areas where the above application is not suitable, the following adjustments can be made to the Sanlam icons to ensure visual clarity:

Outlined Reversed

Tertiary Colour Palette which is only to be used in conjunction with a dominant brand or segment colour.

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