We are all looking for the silver bullet to propel our businesses to success and beyond. Advice that works for one business, does not necessarily work for another. The proof lies in the implementation of ideas and advice elements. There is no need to bet the farm, but some effort will quickly show which piloted elements have merit.
This article will focus on the first three of the following five subject matters:
The intent of the article is to leave you with a list of ‘easy to implement’ guidelines and questions to ponder on that will enable you to identify a couple of blind spots in your business operations which you will be able to address.
When meeting someone in person
It is said that we have 7 seconds to make a good impression on another person.
Here is a couple of pointers:
How does your business premises look?
Answering the phone – telephone etiquette
Your website – the 24/7/365 window to the world
There are 3 critical, non-negotiable elements that your website should address:
Other considerations include, but is not limited to:
Your personal integrity and that of your business are on the line as clients/business associates/vendors and employees need to count on your word when they are in business with you.
When other people in your business make commitments on your behalf
It is easy – do what you say and promise to do.
The "magic" of the sale
This is when a client with a need and who is willing to pay for a solution meets a product or service provider; i.e. someone who can solve or address the need.
Eliminating wasteful resource application
Resources in a business are wasted when there is a lack of focus, no client and target market definition and when the business operates outside its competence zone by taking on work which is not suited for their skills set and which they are not passionate about.
The ideal client and target market profile
You may use the following elements, or a combination thereof, to develop a client profile which will enable you to identify a niche market towards which you can focus your marketing and sales efforts:
Also track the origin of client interest as this will help you to focus you marketing actions and sales endeavours.
Outcomes – when we get it right, it will ultimately lead to closing a deal and selling more products and services.
Be on the look-out for the second article which will focus on:
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straight forward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success. To download your free copy, visit the Sanlam Game Plan website
Article written by Jannie Rossouw, Head: Sanlam Business Market