The pipeline of any business needs to be continuously filled with new client prospects. Options are a dime a dozen – the real challenge is to find the ones which lead to the best business outcomes for your type of business.
It is of paramount importance to track and measure the outcomes and success of every marketing element you apply in your business. In this way you can determine what works and then redirect marketing spend to these marketing elements.
Here are 5 lead generation options to consider for your business:
“You are out of business if you don’t have a prospect!” – Zig Ziglar, American author, salesman, and motivational speaker
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straightforward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success.
Go to www.sanlamgameplan.co.za to download your free copy.
Article written by Jannie Rossouw, Head: Sanlam Business Market