It is my observation that the golden thread, which distinguishes lasting business associations from the rest, is the authenticity of the relationship; in other words, how genuine the business association is.
In a world where time is of the essence and results the only benchmark of success, it is difficult to develop enduring business relationships.
Here are seven elements to consider when you want to build business relationships which will stand the test of time:
People are bound to relationships. The same applies to business associations. If we put in the effort to see and understand the person behind a transaction/sale, we will be rewarded with their goodwill and continuous flow of business.
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straight forward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success.
Go to www.sanlamgameplan.co.za to download your free copy.
Article written by Jannie Rossouw, Head: Sanlam Business Market