When I read the quote below, I came to the realisation that we might not be leveraging a ‘hidden’ resource which can actually serve us well in attracting new opportunities to our business.
“I have always said that everyone is in sales. Maybe you don't hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.” Zig Ziglar (American author, salesman and motivational speaker)
Here are five ways to leverage non-sales staff to sell:
When it comes to business success, it should be a case of “all hands on deck”. Once our staff understand that the existence of their jobs depends on sales and they are co-responsible for it, it will support the behaviour needed to act as a sales organisation.
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straight forward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success
Go to www.sanlamgameplan.co.za to download your free copy.
Article written by Jannie Rossouw, Head: Sanlam Business Market