In business the general view is that there is no such thing as a “free lunch”. This implies that, if a consumer within your target market receives something free from a business, there is always an expected quid pro quo.
If this is the conventional wisdom, the question remains as to how a business may provide value, without the potential future client experiencing it as “bribery” to buy something from the business?
Below are a few examples of value-adding that, if they are not followed up by a request to buy, may make a positive impression of your business on the client.
If you succeed in establishing this added value, it may hold the following benefits for your business:
Winston Churchill was probably correct when he said the following, “We make a living by what we get; we make a life by what we give."
Find a way of sharing your unique expertise with your target market FREE OF CHARGE – in all probability your business will reap the benefits thereof in growing sales.
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straightforward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success.
Go to www.sanlamgameplan.co.za to download your free copy.
Article written by Jannie Rossouw, Head: Sanlam Business Market