In a commoditised world it is becoming more challenging to differentiate your product or service from your competition, as technological advances make it possible to replicate a product or service in a relative short period of time.
Paying close attention to the packaging of your value proposition may contribute towards increased sales, because it has the following benefits:
“Nobody counts the number of ads you run; they just remember the impression you make.” Bill Bernbach was an American advertising creative director.
It might just be worth the effort to reconsider the current packaging of your products to help vest a lasting positive association between your clients and your products/brand/business.
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straightforward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success.
Go to www.sanlamgameplan.co.za to download your free copy.
Article written by Jannie Rossouw, Head: Sanlam Business Market