Criteria for Sponsorship

We welcome your sponsorship ideas and encourage you to share them with us! However, before applying for a Sanlam sponsorship, please take note of the criteria we use to evaluate all requests.

Guidelines for sponsorship applications

• Will your proposed initiative have a national, regional, multi-regional, or specific regional impact?
• Who will be the audience for your initiative?
• How popular will the event be in terms of participation, attendance, viewership and listenership?
• What will the impact of the initiative be in terms of further participation such as year round members etc.?
• What percentage of Sanlam’s target audience will this initiative reach?
• Can Sanlam involve the community and our clients?
• Will there be scope for media exposure?
• Will this be an exclusive initiative?

• How much input or control will Sanlam have with regards to the initiative?