Logos and Style Guide

Branding is an essential part of a company’s message to consumers. Colour, font and size evoke certain desired emotions and responses – but only if the brand is applied consistently and correctly.

To ensure that Sanlam’s branding stays consistent, and to help printers, signage companies and agencies to correctly apply our brand, we’ve made available here the complete Sanlam Style guide as well as selected Sanlam logos.

The Style guide contains all pantone colour, font, size and usage information applicable to the Sanlam brand. You may download the complete document or parts thereof here.

The logos download page contains some of the most often-used Sanlam logos. Please note though that Sanlam will first need to approve your application for logo use. This is a speedy process – simply fill out the request page stating where the logo will be used.

To go to the Sanlam Style Guide, click here.